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Using Social Media to Grow Your Business

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We all have to accept that social media is here to stay, which means that you and your business need to have a proper presence on the right networks.

This means optimising your social media presence right now! The benefits will be well worth the effort.

There are many advantages to cultivating your presence on social media. These include:

  • Helping you to improve your customer service
  • Allowing you to communicate with customers and prospects on a new level
  • Helping you to engage with your audience
  • Helping you to reach new audiences
  • Helping you to build authority
  • Helping you to drive traffic to your website.

In short, some solid social media plans can drive growth by fostering lasting and loyal relationships with everyone with whom you interact.

This course takes you through a series of steps that enables you to put in place and utilise a firm plan for using social media to help grow your particular business.

We’ll guide you through the what, why, and how, so that, by the end, you have a firm plan, up and working!

Course Content

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Your Goals and Target Customers 4 Topics
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Module Content
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A Reminder before we Start
Start with a Dream, End with a Goal
How to Set Goals – Three Questions to Ask Yourself
Setting Smart Goals – How to Properly Set a Goal
Choose Your Platforms 2 Topics
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The Main Platforms
Which Platforms are Best for You?
Optimise Your Social Media Profile 6 Topics
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Select a Professional User Name
Use a High Quality Profile Photo
Write a Compelling “About” Section
Upload a Professional Cover Photo
Enter All Your Contact Information
Be Professional
Posting 3 Topics
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Create a Posting Schedule
Type of Content
Begin Posting on Social Media
Engage 2 Topics
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Engage with your Followers
Follow the Right People
A Few Tips 4 Topics
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Use Hashtags
Experiment
Maintain, Maintain, Maintain
Don’t Hang Around!
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